Welcome...
Welcome to metricsXchange! This new platform allows real-time comparison between markets and publications, providing insights to the industry’s digital business efforts and where you stack up.
To get started, select a dashboard from the left-side menu.
  • Digital Advertising Overview compares revenue, impressions and average CPM to the compset.
  • In Audience Overview, you’ll find a comparison of visitors, page views and time on page, as well as referral sources.
  • In Analytics overview, we dig in to the “Power Users”, which are the top 20% of users based on engagement.
We hope you enjoy metricsXchange! Please contact Michael@newsmediaalliance.org with any questions.
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